Online Home Market Analysis (OHMA): Demand for Condominiums Attracts Even More
Condominiums are in even greater demand throughout Switzerland than in previous periods. This is demonstrated by the Online Home Market Analysis (OHMA) of homegate.ch and the Swiss Real Estate Institute of HWZ Zurich University of Economics. In all of Switzerland and practically all regions examined, the average advertising time was shortened. This happened despite the fact that the number of condominiums advertised on the Internet increased. Supply and demand were analysed based on the listings of the four major Swiss real estate marketplaces between July 1, 2018, and June 30, 2019, compared to the previous period.
Increase in the number of condominiums advertised on the Internet
In Switzerland, during the year under review, an increase of 9.7% in apartments offered for sale on online portals was reported. Only in two of the eight regions studied, Geneva and Vaud/Valais, fewer objects were offered than in the previous period.
Reduction of advertising times in practically all regions
Despite the increase in the number of advertisements, condominiums had to be announced a much shorter time before they found a buyer: Advertising times decreased from an average of 70 to 61 days. Only in the Zurich region did advertising time increase slightly (plus one day).
Housing shortage of small condominiums, but also rising demand in the upper segment
The strongest demand is for condominiums in the low and medium-sized segment for less than CHF 1.5 million, and especially for one-room apartments. These have the shortest advertising times. With expensive apartments from CHF 1.5 million, it takes a bit longer to find a buyer, but the decrease in advertising time in this segment is greatest compared to the previous period.
Zurich replaces Geneva with Switzerland’s most expensive condominiums
For the first time, Zurich is replacing Geneva as the city with the highest homeowner prices. One square meter of net living space is announced in Zurich on average for CHF 13,000, in Geneva it is CHF 12,900. In Bern, the cheapest of the cities surveyed, less than half (CHF 6,100) has to be paid per square meter.
In the reporting period from July 1, 2018, to June 30, 2019, around 77,000 condominiums were offered for sale on the Internet throughout Switzerland, an increase of 9.7% over the previous period. The average advertising time has declined noticeably despite this increase in supply. A condo had to be advertised an average of 61 days to find a buyer. Compared to the previous period, this represents a decrease of nine advertising days (-12.9%). The simultaneous increase in supply connected with a decrease in the average advertising period speaks for robust demand growth for condominiums in Switzerland.
Persistently robust demand for condominiums
The historical trend in the supply volume and average advertising time proves the Swiss condominium market has returned to its growth path over the past two years. The steadily growing number of condominiums offered on the Internet since the second half of 2017, coupled with a continuous decline in the average advertising duration from over 100 days to 61 days, points to sustained supply expansion.
Prof. Dr. Peter Ilg, director of the Swiss Real Estate Institute at HWZ Zurich University of Economics, explains the growing demand. «The persistently good economic situation, long-term low interest rates and low unemployment rate give private households ideal economic conditions to venture into a long-term investment in their own home; usually the largest investment in the life cycle of a private household. In addition, research shows that buying up to a mortgage interest rate of 2% is much cheaper than renting. In order to meet the high requirements of the banking supervisory authority for the affordability of a mortgage, around one-third of the buyers have to resort to loans from the family environment.»
Apartments in Zurich, Espace Mittelland and Northwestern Switzerland are the quickest to find a buyer
In the regions of Zurich, Espace Mittelland and Northwestern Switzerland, condominiums can be sold fastest with 60 advertising days on average. With 61 days, sellers of condominiums in the regions of Vaud/Valais, Eastern and Central Switzerland as well as Geneva have to wait only slightly longer to find buyers compared to the group with the shortest advertising times. With an average of 77 days, Ticino remains the region with the longest advertising time.
The largest reduction of oversupply and the closest approximation to the total Swiss media advertising time (61 days) was in the two regions of Ticino (-22 days change) and Eastern Switzerland (-24 days change in period). With an increase of the advertising time by one day, from 59 to 60 days, the region of Zurich was the only region to extend the announcing period.
Comparing the change in the advertising period and supply volume allows conclusions to be drawn on demand dynamics. In the Zurich region, for example, the number of announcements increased by 20% over the previous period. Insertion time was only slightly prolonged by one day. As a result, the Zurich region falls into the area of «increasing demand» in the graph below. In Geneva and the Vaud/Valais region, average insertion times were down sharply at 11.6% and 6.2%, respectively, compared to the (relative) supply declines (-11.5% and -4.7%, respectively). This indicates a stable to slightly decreasing demand.
OHMA – Online Home Market Analysis
OHMA is a biannual analysis that reports alternately on the advertising period development of single-family homes and condominiums in all major Swiss online marketplaces. The analysis covers the whole of Switzerland with eight major regions examined. In-depth analyses are carried out for suburban communities or centres. The analysis provides information on the supply and demand development for private homes, broken down by region and market segment.
Homegate.ch publishes the analysis in collaboration with the Swiss Real Estate Institute of HWZ Zurich University of Economics.
Homegate AG, Melanie Müller
Tel. 044 711 86 40, firstname.lastname@example.org
Swiss Real Estate Institute, Prof. Dr. Peter Ilg, director
Tel. 043 322 26 84, 043 322 26 13 (office), email@example.com
Homegate AG was founded in 2001 and has since developed into the leading digital company in the Swiss real estate market. With more than 9 million visits and over 100,000 current real estate offers, homegate.ch is the number one Swiss real estate portal. At its headquarters in Zurich and Lausanne, Homegate AG employs more than 100 people. Homegate AG belongs to the Swiss media group Tamedia AG; another shareholder is Zürcher Kantonalbank.
Swiss Real Estate Institute is a foundation of HWZ Zurich University of Economics and the Swiss Association of the Real Estate Industry SVIT Switzerland. In addition to research, the institute concentrates on teaching and service/consulting for the Swiss real estate industry. www.swissrei.ch